Our Story

Our brand was born in a small studio in the middle of fashion district of Manhattan, New York City.  Our passion for unique design and timeless quality product in reasonable price brought our vision to life.  Shin Choi fashion products bring together the finest materials and stunning design to create something very special.  We believe in quality, comfort, and unique designs that everyone can enjoy. Colorful, creative, and inspired by nature, each product represents what we love about the world we live in.  We hope they will inspire you too.
Couple of years ago, I was experiencing thinning hair and also gaining weight.  I needed to solve these problems in natural and simple way. I want to share these solutions I have found.  These ideas will be shared on blog posts and some product pages. 

Welcome to our website.