Who We Are
Shin Choi is the CEO and creative director at Shin Choi Inc., a women’s designer collection company that is highly acclaimed by retailers, editors, and high-profile celebrities alike. Born and raised in Korea, Shin earned her Bachelor of Arts degree in English from Pusan National University and subsequently worked at JP Morgan Chase Bank in Korea. Her experience in the fashion industry began after coming to America when she started working as an import associate at Peabody House. Within a short period of time, Shin was promoted to merchandising manager and executive director overseeing all buying and merchandising, all while taking night classes at Parsons the New School for Design in New York. After ten years on the job, she launched her first collection under Coleridge & Co, which became Shin Choi ten years later.
Shin Choi studied finance at Hofstra University and recently expanded to provide consultation services to upstart entrepreneurs and other companies.
Aside from her business interests, Shin is a passionate supporter of community work and humanitarian causes as well as natural living and sustainability. She served as a vice chair on the board of directors of the Korean American Family Service Center and is an advisor to various organizations. She is an active member at Arumdaun Presbyterian Church, chairing their Faith and Work program.